The Muse

This source solidify all the design decisions that was created, which came about because of abstract artwork. In return rendered researching Jasper Johns, Keith Haring and CY Twombly. CY Twombly was chosen for his colour pallet and childlike artwork its abstracted innocence. Jasper Johns was for his bullseye for shapes and cognition to be engaging at an early age. Don Larson’s idea to create artwork and vectoring the design  idea into a great logo design of the century. Most importantly he wanted a fresh approach with a human touch and not what you get from a machine, human energy source. Then came his genius idea to put the logo on NAFSHI inc. artwork and to be inspired by Keith Haring, he worked with Professor Larson, and the pair of us knew him personally. 

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CY Twombly, and Jasper Johns Bullseye worked best for  design solutions. Research: Jasper Johns, CY Twombly, Keith Haring, Jasper Johns for the bull’s-eye with three faces, CY, Twombly, for the childlike way of the artwork he created, and Keith Haring, for the art because he was like family he knew my mom and dad, which allowed for working with Keith haring on the Grace Jones album cover. With Keith Haring he always loved the children, after working with Professor Larson, he sent an email and suggested to look at this video that Keith Haring came to Chicago to create. Professor said he worked with Keith on advertising Keith’s artwork. They did production and graphics to the video to Keith’s art that he painted on a 250-foot wall. Professor Larson gave the video to be viewed, what was very ironic was remembering Keith coming from Chicago and showing the video at the Pop-up shop. 

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Seeing all the colors that Keith used in magnificent works of art he painted, it was a vision to behold. It was stunning to view the video  the way it looks in as a still, it did it no justice, this wall was truly majestic. After seeing the wall and Keith spending hours working the design on the wall, this was the real reason behind the choice of the artwork it reminds me of Keith with the colors and children working on the wall. Greener Day Toys would take anyone back to the days of playing with wooden blocks. According to The Art Story, Jasper John an American painter, sculptor, and printmaking which was equivalent to graphic art back in his day, which also consisted of India ink and different mediums that he used such as pen ink, when studying fine arts this course incorporated printmaking in India ink, and couple other courses such as digital art. Jasper created his crosshatch painting the name of it is called corpse in the mirror II, which was crosshatch he did with ink printing and oil and sand. 

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An astonishing piece of artwork that he did because of the time it took to etching it. What it took to put the art piece together was brilliant, not to mention vibrant beautiful play on primary colors. His bullseye with three faces is the reason behind the circles and the bullseyes that was worked with the artwork for Greener day toys. “Beyond, the material surface of the work, the concentric circles of the target are at once a painting of a target and a target itself, for when one places a target of concentric circles on anything, that thing becomes a target. The target implies that the act of seeing and taking aim, and in this case, not just the target itself but also the anonymous face above it. Importantly, though, Johns excluded the models  from the plaster casts, and thus thwarted any exchange of gaze between the viewer and the fat faces in the works. This forces the viewer to examine the interaction between the printed target and the plaster faces. Viewed through the lens of a Cold War era, the seemingly benign images can imply the targeting of anonymous masses by global political powers as well as corporate advertising and mass media. The purpose of the bullseye is to create a target for the audience to be hypnotized and gain their attention buy the product for Greener Day Toys. The artwork that was created for was inspired by these artists.

The Conclusion

To conclude this brand needed to be identify through the look and feel which consist of the elements, such as artwork, and typography choices, color palette, the only-ness statement, and the target audience. When it came to the choice of the fonts for the target audience it was best to use a script for to soften the ad and helvetica for readability for adults to give them a sense of nostalgia and to lure the adults in to reading. On the other hand, according to the article,12 Best kids’ fonts for children’s website and design, said ” Specific kids’ fonts will be in your toolbox here, although what constitutes child- friendly is hard To, pin down. We had suggested that a subjective “fun factor” is the standard criteria, and fonts such as wunderbar, good Unicorn, and Whale I Tried, are kid friendly fonts are best for children advertisement. 

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However, more subtle fonts (such as bubble gum stands) to have this too, while scribble box can provide some more crossover to adult focus designs depending on the specific need. (J. Hughes). Par 27 Which is the reasoning behind the fonts used for Greener Day Toys, Helvetica regular for Headlines for the adults and for children, coniferous. Although (C. Pomerleau 2020),”says pick one main font for your brand name that represents your brand’s style the best. It should be the most eye-catching out of the fonts you selected. Any additional fonts need to be more subtle.” Par,7 The look and feel is the beginning of creating the brand for Greener Day toys and is the solution for the target audience to take notice and get involved for their children in learning & playing.